PROFESSIONAL CASE STUDIES
PrimetimePOPs specializes in areas of Project Management, Account Management, Program Creations and Execution. Our mantra is to Underpromise and Overdeliver to the DNA of a Brand.
Public Relations and Signature Events Executed: Used popular institutional Global Award events like; Grammys, Oscars (example; pre-Oscar event had over 200 A-listers and 400 bookers, journalist, and talent representative in attendance with 141 media outlets and 600 Million impressions), NBA Allstar Weekend, SuperBowl Events, World Cup Soccer Marketing, ACOG Olympics signature events, Bridgehampton Polo, Cannes Film Festival, Sundance Film Festival, etc. to increase visibility and sales of new products, by creating huge media focused signature brand events during that time period. Created and Executed Cultural Renaissance Gala for Africa, International Event, Musee National with Coca-Cola Africa Company support. Over 1 Billion media impressions, built a ballroom with the bamboo and wood from their rain forest.
SPORTS & ENTERTAINMENT
Planned, coordinated and executed the branding re-launch of major Entertainment/ESPORTS/Sports/Business projects: USA Olympics Entertainment, Pre-Grammy Entertainment, Cannes Entertainment, Africa Musee National with over 1Billion hits, 162 natl and global media outlets, over 1,100 attendees including CEOs, Ambassadors, etc… *Wall Street 1st Black Billionaire Reginald F. Lewis Legacy, including the PR, social media, special events, communications and event execution at the Harvard Club NYC (with Billionaire Business- man Robert F. Smith, Vista Equity Partners). Over 100 million likes and unique visitors with RFL Ambassadors. Additionally, executed the European premier of the RFL documentary, accomplishment – most streamed PBS doc in 2018.
GLOBAL BRAND STRATEGY
Oversee of the Global Brand Strategy and Public Relations for the Turks and Caicos. Helped further solidify its reputation as a world-class luxury travel destination when it arranged for the island to host the prestigious A list stars, and top music events, a milestone first in the island’s history.
VITALITY & PROFITABILITY
Ensuring, Vitality and Profitability: Brought 3 major brands to market that resulted in a high profitability margin, FedEx Office, leading market shares and increased brand credibility and industry awards. Raised more than $2Million plus for the LKCF and was the first board member to get a donation that exceeded $250,000. Sold 17 cars at 1 event in 1 night for Volvo.
Creating Business Value: Helped Prudential do their IPO thru community and investor relations, increasing the original cost from $3/$4 and eventually launching the IPO at $14/$15 per share. Connects marketing with business strategy throughout their (sales, community relations, corporate relations, advertising, and public relations) departments. This was based on extensive buy-in and unprecedented teamwork to ensure buy-in and successful execution of launches and programs while maintaining a consistent message.
Driving PR visibility, Growth/Expansion & Management: Contributed to the business development of IDA Industrial Development Agency $700Million, Turks and Caicos Islands by $3Billion in 2 years, bringing in luxury hotels and increasing tourism by over 500%. ExeCcuted Bermuda Music and Film Festival. Contributed to increased sales for Volvo by 34% in one quarter. Contributed to FedEx Affinity group and consumer sales to increase quarterly sales of over 20% in each category.
“The branding and marketing job was effective and the entire experience was excellent, well planned, coordinated and executed.”
“She did an outstanding job and delivered the top and best ratings for a documentary.”
“PrimetimePOPS did a superior global job for our RFL and doc media, social media, branding, PR. strategic marketing and event experiences. She is the ultimate impresario, with a broad range of excellence in multiple categories. She actually should be CMO of a huge global corporation.”
BRANDING | STRATEGY
DIVERSITY & INCLUSION
PR MEDIA & MARKETING